UniWorld Group, was founded in 1969 by Byron Lewis, Chairman and CEO, who pioneered the concept of multicultural advertising before its potential was widely recognized. Mr. Lewis’ vision of the viability of ethnic marketing has now been realized, with African Americans, Hispanics and Asians representing the fastest growing segments in population growth, income growth, and small business growth in U.S. society. Today, UniWorld Group boasts an ethnically and socially diverse staff with expertise in African American, Urban, Hispanic and general market advertising.
UniWorld Group relocated to Brooklyn in September 2009.
UWG and the United States Marine Corps initiated an authentic dialogue with Asian-Pacific American officers and enlisted prospects during and beyond the nationally recognized Asian-Pacific American Heritage Month.
The campaign, titled “A Warrior’s Education,” positioned the Marine Corps as a unique opportunity to achieve educational and professional success, and the honor of defending the freedom of others around the world as a profession.
Digitally focused, the campaign drove distinct engagement where Asian-Pacific American youth are most active, and most likely to create and share content: social media.
UWG positioned Strayer as a key provider of educational access and communicated Strayer’s commitment to Latina advancement by partnering with three culturally relevant, signature properties focused on Latina EMPOWERMENT, PROFESSIONAL DEVELOPMENT and SELF-IMPROVEMENT.
UWG launched three multicultural microsites to inspire brand affinity and elevate awareness of Amtrak among younger black, Latino and LGBT consumers who don’t currently consider Amtrak for their transportation needs.
African American, Hispanic and LGBT segments lead other groups in use of digital/social media, and are avid consumers of online content. They are skeptical of advertising claims but are willing to engage with brands that offer them value.
Specialties: digitial social media multicultural microsites content management