ProsperoLatino executes a full range of services for our clients: strategic business and political consulting, branding, crisis management, research, media buying, political and corporate marketing communications, as well as media relations.
ProsperoLatino is a Washington, DC based strategic consulting firm focused on corporate, political and non-profit clients seeking to effectively connect with American Latinos.
José Dante Parra is a Democratic strategist. Before his current position, Parra was a senior advisor to Senate Majority Leader Harry Reid. Parra led Sen. Reid’s Hispanic Media efforts during his 2010 reelection in Nevada, when the Latino vote was the largest deciding factor in that swing state and during a very difficult cycle for Democrats. Parra also served as a Latino communications advisor for President Obama’s 2012 reelection and led the Democratic National Convention’s Hispanic media team. Parra moved to Washington, D.C. in 2007 to work for Rep. Mike Honda (D-CA). Parra’s career started at The Miami Herald and the South Florida Sun-Sentinel, where he covered stories such as the Elian Gonzalez saga and the 2000 Presidential election recount in Florida. In 2003 Parra transitioned to PR and worked at Florida International University in Miami, where he helped shape the media strategy for the university’s acquisition of a medical school.
Specialties: strategic business and political consulting branding crisis management research political and corporate marketing communications media relations