Momentum Analysis, Inc.

Momentum Analysis is a boutique polling firm serving Democratic candidates and progressive causes. Our clients include candidates for office from City Council to US Senate, national labor unions and political parties, and organizations like EMILY’s List and Victory Fund.


Momentum Analysis is committed to serving Democratic candidates and progressive causes through sound research and great service. Clients benefit from decades of experience in opinion research and hundreds of campaigns. Further, we don?t take on more projects than we can handle, so we?re there when you need us. Momentum Analysis delivers high-quality, high-energy consulting, where scheduling to meet your needs is not a problem, and a fast turnaround time is standard operating procedure.

We provide research-based strategic services using a full range of methodologies such as:

  • Surveys
  • Focus groups
  • Advertising tests
  • One-on-one interviews
  • Dial groups 
  • Online qualitative testing
  • Website feasibility testing
  • Cell phone-only surveys
  • Language-of-choice interviewing

Margie Omero is President and founder of Momentum Analysis, LLC, a Democratic public opinion research firm based in Washington, DC. The firm founded in 2001, counts among its clients the DNC, the DCCC,  EMILY’s List, Members of Congress, non-profits and labor unions, and campaigns around the country from City Council to US Senate. She is an award-winning pollster, recently named one of “50 Politicos To Watch” by Politico, and a “Mover and Shaker” by Politics Magazine. In 2009, she started the organization Working Women for Virginia, the only women’s group to run television advertising against Republican gubernatorial candidate Bob McDonnell and his extreme views on women.

Omero, a Women’s Media Center/She Source expert, frequently comments on political trends, and appears regularly on television, radio, and print. Her work as a Post blogger has appeared on “Hardball”, in ABC’s “The Note”, The Wall Street Journal, The Washington Post, and in She is also a regular contributor to Politico’s “The Arena”. She is the author of a chapter on women and voting in the three-volume series “Voting in America” and a chapter on the gender gap in statewide races in the academic text “Voting the Gender Gap,” both published in 2008.





Specialties: Website feasibility testing Cell phone-only surveys Language-of-choice interviewing Focus groups research-based strategies


p. 202-518-6185


1508 Monroe Street, NW, Washington, DC 20010