Hayes Group, LLC


The Hayes Group partners with government, corporate and non-profit clients to deliver successful high-impact events and outreach programs. Since its beginning as Hayes & Associates more than 20 years ago, the firm has specialized in strategic event planning and execution, high-level political, military and corporate contacts, and comprehensive communications plans tailored to each client’s needs.

Whether you’re planning a Capitol Hill conference, a gala or grand opening, or you’re trying to attract media attention and raise money for your cause, the Hayes Group is the partner you can count on to make it happen.

A hallmark of HG’s success is the creation and flawless execution of high-profile special events.

Special Event Services Include:
  • Creative Event Design
  • Collateral Materials Design and Printing
  • Guest List Development and Tracking
  • Event Production and Direction
  • Vendor Identification and Management
  • Comprehensive Targeted RSVP Follow-Up
  • Celebrity and VIP Recruitment and Management
  • Committee Recruitment and Management
  • Scriptwriting
Fund Raising Expertise:
  • Develop and manage capital campaigns
  • Design events to attract sponsors
  • Create and recruit committees to maximize fund raising success
  • Build and maintain targeted lists, from corporate/government affairs to individuals to private foundations
  • Coordinate efforts within context of the charity’s ongoing efforts; serve as central information point for staff and volunteer solicitations
  • Develop sponsorship packages and recognition levels
  • Raised millions of dollars for the Congressional Award Foundation, March of Dimes National Capital Area Chapter, National First Ladies’ Library, Komen National Race for the Cure®, and many other clients
Public Affairs Capabilities:
  • Strategic Planning
  • Message Development
  • Audience Identification
  • Program Design and Management
  • Coalition Building
  • Corporate Profile Management
  • Crisis Management
Marketing Services Include:
  • Primary Research
  • Secondary (collateral) Research
  • Brand Development
  • Collateral Materials Design, Printing and Distribution
  • Cause-related Marketing
  • Community Outreach
  • Constituent Marketing
  • Advertising Placement



Specialties: strategic event planning conference planning & Assistance creative event design collateral materials design and printing


p. 7036221381

f. lpeterson@hayespr.com

8221 Old Courthouse Road, Vienna, VA 22182