Brilliant Corners Research & Strategies

Brilliant Corners is a nationally and internationally recognized polling firm that conducted ground breaking work on behalf of the Democratic National Committee, which culminated in its widely successful 50 state strategy.  As lead pollster for the DNC, brilliant corners was instrumental in expanding the electorate and provided the foundation for the historic gains of the 2008 presidential election. In addition to its critical role as a member of the Obama for America polling team, brilliant corners continues to assist high profile corporate clients with their branding and reposition needs.

Brilliant Corners also operates as a boutique polling firm specializing in strategies for targeting and constructing alliances with specific audiences that include youth and culturally diverse and emerging markets. In today’s swiftly evolving environments we offer our clients continuous consultation using a more agile hands-on service model that enables the brilliant corners team to assist our clients in forging new pathways through difficult terrain in the political, policy, opinion and market research arenas.

At Brilliant Corners, we’ve dispensed with the formulaic approaches still in heavy rotation by too many in the field that at best can provide a road map for the roads already traveled. Our eyes are always focused on expansion. Our goal is to help clients stake out new territory that can impact critical electoral and market segments by providing thoughtful, relevant, and values-driven communication frameworks. Currently, our next-step approach to research design is relied upon by a number of major progressive organizations and high-profile corporate clients.

Political Research – We explore key issues to understand the underlying values that impact and connect communities and voters to a campaign and help develop communications that resonate with people in a real and relevant way. Our job is to assess the climate around a given issue or candidate and find ways to cultivate a majority coalition in our client’s favor.

Market/Opinion Research and Strategy – Here, the bulk of our work is comprised of both quantitative and qualitative research that allows us to assess diverse markets with an eye toward building broad alliances for political or corporate campaigns. While we specialize in African American and youth markets and constituencies, our research techniques transcend race and demographics. We believe that our research provides our clients with the essential tools necessary to make profitable and sound targeting decisions.

Public/Corporate Policy Research – Investigative study is conducted to develop and frame policy for public or private entities. It’s a thorough assessment of the organization or company’s issue agenda and a test of how potential policy approaches fare in experimental research models. Message frameworks are then constructed to best position a product or initiative with the public and to encourage movement toward those positions.

Cornell Belcher is President of brilliant corners Research & Strategies, a political contributor to CNN, and one of the premier strategists in national progressive politics as well as in the rebranding of corporate America. Cornell served as Pollster for the Democratic National Committee (DNC) under Chairman Howard Dean making him the first minority to lead in that role for either national Party. He also served on the polling team for both Obama presidential campaigns. Over the years, Cornell has worked with both Senate and House Democrats as Senior Political Advisor to the Democratic Senatorial Campaign Committee (DSCC) in the 2002 cycle and Special Projects Director for the Democratic Congressional Campaign Committee (DCCC) in the 2000 cycle.

Belcher is an experienced hand at campaign politics and has years of expertise in quantitative and qualitative research, message development, and product and behavioral insight. Founding brilliant corners in 2001, he is considered the vanguard for demographic trends among the emerging younger and browner America. Both the political and corporate world seek his counsel to decipher emerging trends and to develop communication strategies for reaching this coalition redefining the American marketplace.

Specialties: Political Polling Grassroots Consulting Strategist


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