WE PROVE & IMPROVE MARKETING’S PROFITABILITY … GUARANTEED.
- Measuring Customer and Channel profitability
- Tying Employee Satisfaction to Customer Satisfaction and Innovation
- Measuring Marcom efficacy
- Competitive intelligence tracking
- Dashboards & scorecards
We view Marketing as all the activities that generate inbound cash flow. This embraces the Sales function, and goes far beyond Advertising.
Consumer Packaged Goods and Durables
Retail & Foodservice
Arts, Entertainment & Recreation
Finance & Insurance Info Communications Technology
Travel & Accommodation
Industrial / B2B Goods
Business Services & Associations
Government & Not-for-profit
Specialties: Competitive intelligence tracking Dashboards & scorecards Measuring Marcom efficacy Marketing strategy development