Amy Niles Gonzalez is Founder and President of Blueprint, a digital strategy, marketing and design firm. A veteran entrepreneur, interactive strategist and management consultant, Amy works with numerous clients on issue advocacy and digital campaigns that leverage data and modeling alongside creative and messaging. Amy was recently selected as 2013 CampaignTech Innovator and one of the 2014 Influencers 50 byCampaigns and Elections magazine.
Prior to Blueprint, Amy served as President of MSHC Partners, Inc., where she managed the overall business as well as led the interactive division. Under her leadership, MSHC’s interactive division grew from three employees to more than twenty, generated record profits and won numerous awards, including the coveted Yahoo! “Big Idea Chair Award.”
Previously, Amy founded and managed the Interactive Marketing group of Capital One, one of the nation’s largest and most diversified financial services companies. She also co-founded Strong Numbers – a software firm – that was recognized as a Top 10 e-Commerce Company in Massachusetts and a finalist in Massachusetts Institute of Technology’s $50K Entrepreneurship Competition. Amy has held management consulting positions at The Boston Consulting Group and McKinsey & Company.
Getting your message out has never been more important and the options never greater, but knowing which tactics to use & when separates a winning campaign from a losing one.
We work with you to define and achieve your goals by asking and answering the following questions: Who do we need to reach? What do we want them to know? Where can we reach them? What do we want them to do?
Whenever possible we integrate online and offline tactics for maximum impact. A Blueprint campaign is one that involves: