Blue Ocean Logic, Inc.

Blue Ocean Logic is a sales, marketing and management company that creates ‘demand share’ for its clients through ‘continuous value innovation’.
Opportunities for both significant and rapid profit and growth, (demand share), are only discovered when a company embraces innovation in a manner that creates value for itself and the customer simultaneously. Therefore, to develop ‘demand share’ an organizations innovation in product, service, delivery and, or social responsibility must represent significant and unique value in the market or opportunity space.
Blue Ocean Logic designs, develops and manages sales and marketing strategies that compel organizations to ‘innovate’ demand share as they navigate the profit and growth opportunities of the open market spaces represented by the ‘blue ocean’.


Blue Ocean Logic employs Blue Ocean strategies, Six Sigma methodologies and Gestalt Management principles to develop business models that innovate demand share for its local and national, small to large corporate, municipal and nonprofit clients.


Before entering into the ranks of entrepreneurship, Ms. Rhea Steele was a highly recognized Marketing Manager with the IBM Corporation where she managed a team of experienced marketing and technical professionals supporting large government and education clients.

Ms. Steele has received numerous awards throughout her career for her professional accomplishments, including the 2009 Chicago Minority Business Development Council ‘Suppler of the Year’ award. Ms. Steele has also been recognized by:

Who’s Who of Women Executives,
Crain’s Chicago Business,
WGN Television’s “People to People”.

Her current and past membership affiliations include, Chairman, Chatham Technical Institute, Chicago Minority Business Development Council, University of Illinois Alumni Association, Alpha Kappa Alpha Sorority, Toastmasters International, Alliance of Business Leaders and Entrepreneurs (ABLE), (2005-2008), St. Sabina Academy School Board President, (2006-2008).

Specialties: management consulting Technology


p. 312 863 8630


150 North LaSalle, Suite 2800, Chicago, IL 60601