ASPR is an award-winning public relations firm that uncovers stories that advance clients’ missions, attract media attention and engage the public. Services Includes:
- National Media Outreach
- Communications Strategic Plans
- News Releases
- Collateral Material Production
- Web/Social Media
- Video Production
- Media Training
Adam Shapiro is an accomplished public relations professional who brings a unique combination of experience to the table. His initial work involved serving as a broadcast journalist whose award-winning stories have appeared on CNN, CNBC, Headline News, and NBC television stations across the United States. A selection of his reports are contained in the Investigative Reporters & Editors archives.
His other specialties involved education. public policy and politics. His coverage of the Michigan Air National Guard’s role in Operation Deny Flight over Bosnia received the Edward R. Murrow award from the Radio-TV News Directors Association.
Shapiro pursued his interest in public policy when Governor Jim Hunt of North Carolina named him as a press secretary. In this role Shapiro created media strategy plans and executed them on behalf of Hunt in order to advance his policy goals. This included working on the state’s 2000 higher education bond campaign, the largest bond issue in higher education in U.S. history, which voters approved by an unprecedented 73 percent.
A passion for national issues led Shapiro to join the National Board for Professional Teaching Standards, where he directed media outreach campaigns on behalf of the non-profit organization. He later served as Vice President of a Washington, D.C.-based public relations firm.
Media coaching, media relations, op-eds, rapid response, social media,
speech prep and training, Teleprompter training
Specialties: media coaching social media media relations speech prep and training communications